Testimonials

"The UC Berkeley Product Management course was a great, comprehensive education for the world of product management. I particularly liked the business canvas tool, the pricing discussion, and the analysis of work styles (individual and group wide). I've already used the lessons learned during the negotiation and organizational exercises back at work. I would highly recommend this program to any individual product manager or businessperson looking to better understand and manage the new product lifecycle, as well as any innovative company looking to develop their employees' personal and team skills."

Ryan Knowles, Rep. Marketing, Chiquita Brands, Inc.

"The UC Berkeley Product Management program clarifies what Product Managers do and how they relate to other teams. Most importantly, the program provided actionable tools for my team to use immediately."

Vanessa Vignon, Vice President Finance, UbiSoft Entertainment

"The variety of topics covered in this program is great; ranging from pricing, negotiations and team building. As a product manager, all of it is relevant."

Logan Murray, Assistant Manager, Chiquita Brands, Inc.

"These are great real-life practical lectures! My favorites were the ones on pricing, negotiation skills and teamwork."

Lan Yu, Product Manager, Analogix Semiconductor

"Thank you, this is really a quality program! There's a great balance between lectures and working with fellow high-caliber students."

Kathryn Kelly, Senior Business Leader, Visa, Inc.

"This is a great course - it feels like an MBA-in-a-week program with a focus on product management. Both the teachers and the peer group are excellent – highly recommended!"

Balaji Parthasarathy, Product Manager, eBay

"I learned an incredible amount and can honestly say that this program was both the most useful and best educational experience of my adult life."

Dean Ekkaia, Founder, Berktronics, LLC

"The UC Berkeley Product Management course was immensely helpful in giving me the perspective I was looking for and is already starting to come in handy at work."

Manish Mittal, Marketing Engineer, Cisco Systems, Inc.

"Not only was this a great refresher, but also challenged some of the current thinking out there with thought-provoking concepts and models. I had a great overall experience and will be reading and re-reading my notes often to aply some of the best practices on a daily basis."

David Green, Engagement Manager, Arryve

"I was really impressed with the quality and pace of the program. Discussing key take-aways on the last day reminded me of how much valuable information we had learned."

Oliver Watzke, Product Manager, Dolby Germany GmbH

"I am new to product management so the wide variety of topics covered was essential. Overall an excellent program!"

Derek Duncan, VP New Product Development, Seymour Duncan Pickups

"This is a fantastic course! The entire program was invaluable to me as the first Product Manager in my company, especially the pricing and market segmentation aspects."

Matthew Martin, Product Manager, TrialCard, Inc.

"This is an excellent class, taught by the very best professionals with massive amounts of industry experience."

Peter Edge, Product Manager, Hexagon Metrology, Inc.

"The program logistics were top notch and the instructors were amazing. In just a few days, they covered all the topics relevant to product management, provided foundational principals, technologies and examples, and introduced academic and industry references."

Ellen Dickau, EVP Engineering, ByAllAccounts

"The qualitative & quantitative analyses as well as the leadership skills I gained at UC Berkeley's Product Management Program completely changed my mind set."

Marius Rosu, EM Product Manager, ANSYS, Inc.

"UC Berkeley's Product Management Program gave me the tools to approach product focused design & market research much more effectively."

Sara Radkiewicz, Senior Product Manager, BrightCove

"UC Berkeley's Product Management Program is relevant for any manager, not just product managers. I will be far more effective thanks to what I learned about pricing and strategy."

Cash Butler, Senior Operations & Projects Manager, Merrill Corporation

"I'll be a better leader thanks to the new strategic and tactical insights into negotiations, product development, and product portfolio planning I learned at UC Berkeley's Product Management Program."

Ron Secrist, Director, Product Management, Capitol One

"I may never get an MBA but I would take more UC Berkeley professional development courses in a heartbeat!"

TJ Przybylski, Product Development Manager, Brother International Corporation

"I gained valuable insight into negotiations, pricing, value propositions and portfolio planning thanks to UC Berkeley's Product Management Program."

Mario Simard, Senior Product Manager, EXFO, Inc.

"The UC Berkeley Product Management Program was a big wake-up call for me. It was the refresher I needed and has been invaluable in my recent jump from a big corporation to a start up. I'm already incorporating everything I learned into my new position."

Patrick Carroll, VP Operations, Osterhout Design Group

"UC Berkeley's Product Management Program completely transformed my ideas for how I will approach our new products."

Abraham McLaughlin, Product Manager, The Christian Science Monitor

"Thanks to UC Berkeley's Product Management Program, I now understand the pain of Product Managers and will work better with them."

Mai Ly, Finance Business Manager, Autodesk

"I had customer visits scheduled the week after attending UC Berkeley's Product Management Program. The session on Customer Design got me so charged, I decided to scrap my existing agenda and apply what I learned. Instead of preaching, I listened. As a result, I learned about higher level needs, not just utilitarian features. The Program has already been invaluable in discussions with my design team!"

Shelley Gretlein, Senior Group Manager, National Instruments

"I've spent an awful lot of time this week wishing I'd gone to UC Berkeley!"

Shauna Turner, MBA, Principal, Strategic Incite

"Fantastic Program...covered and provided an appropriate framework for any Product Manager."

James Murakami, Product Manager, Plantronics

"The UC Berkeley Product Management Course does an excellent job of matching the components of real-world Product Management functions with academic theories and concepts. The course allows you to learn how to perform better at all aspects of Product Management."

Trevor McLeod, Assistant Product Manager, Sunpower Corporation

"The Product Management Course at UC Berkeley provided an excellent overview of the basic principles of what Product Management is all about!"

Aamir Waheed, Senior Product Manager, Cisco Systems

"The faculty at the UC Berkeley Product Management Course had an unbelievable depth of knowledge. I'm on information overload!"

Brooke Hazard, Vice President, Marketing & Product Development, Eagle Community Credit Union

"The UC Berkeley Product Management course was great. Well thought out and presented. An MBA in a hurry. Good job!"

Akash Pai, Director, Product Management, Yahoo!, Inc.

"The faculty at the UC Berkeley Product Management course was the highest quality I've ever experienced."

Mark Frank, VP of Acquisition Ops and Engineering, Intermap, Inc.

"The Product Management Course at UC Berkeley was very insightful. It clarified some personal observations that needed focus."

Patricia Harrington, Sr Global Product Manager Molecular Business Unit, Siemens Healthcare Diagnostics

"The UC Berkeley Product Management Program is an outstanding course that covers all aspects of product management in great depth, and has provided me with a much greater understanding of the requirements of the job. The standard of presenters was exceptional, and certainly far higher than on any other business program that I have attended. I would strongly recommend this program for all product managers in all industries."

Colin Sharman, Director Global Third Party Software Product Management, Hitachi Data Systems Limited

"The Product Management Course at UC Berkeley was very, very good. It really made me think about how to go about Product Management."

Viswanathan Umapathy, Project lead, Oracle USA, Inc.

"The Product Management program is an in depth, comprehensive, and practical treatment of product management. This program has equipped me with ready-to-use knowledge required to either work as a product manager or work closely with product managers. I have already started applying several concepts I learned in competitive strategy, customer focused product design and team negotiations as we are defining the next major version of our product."

Pradeep Bollineni, Principal Member of Technical Staff, Oracle

"Compared to other Product Management programs that I attended, this course was very broad and deep at the same time."

Suhas Jog, Sr. Engineering Manager, TIBCO Software, Inc.

"A fantastic experience, well worth the investment. This course will make a difference!"

Richard Hawkins, Product Line Manager, Chevron Corporation

"My favorite part about the course was the instructors, they brought real-life practical experience and gave us examples that can be applied immediately. I highly recommend the UC Berkeley program; it was by far better than others of its type. The course has allowed me to grow professionally and I am very confident in my new skills; I've also enjoyed the opportunity to network with other professionals in my field."

Dennis Carpio, Director of Product Innovation, NetOptics

"Fabulous session! The content was well targeted to the issues facing TriZetto's product management team, the discussions and case studies relevant, and the opportunity to consider broader strategic issues was invaluable. The chance to interact with my peers was an added bonus."

Kristen Aleksa, Associate Vice President, TriZetto Group

"The experienced faculty led us in an interactive learning format, with high-level, practical take-aways. The most immediate lessons I used at work were negotiation and teamwork techniques, ways to understand the customer and how to use market research. I recommend this course to anyone who makes decisions about products."

Rachael Jones, Director- Product Management, TriZetto Group

"The faculty has an academic foundation and real-life industry experience. The negotiation and strategic planning modules were particularly helpful in teaching me how to better work with partners and how to align my strategy with my company's. I recommend taking this course with your whole team!"

Yi Xu, Product Manager, Informatica Corporation

"The UC Berkeley Product Management course has led me to think more strategically, especially in regards to customer intimacy. The course has made me confident that I can make products that will sell."

Michael Fuchs, Director- Commercial Lending, Wolters Kluwer Financial Services

"The UC Berkeley Product Management course is absolutely comprehensive, thanks to an experienced staff and the use of real-world examples. The negotiation module is particularly relevant to my job, and Berkeley is a great place to visit!"

Petr Zalesky, Trizetto Group

"Attending the Haas Product Management program was a true joy and I use the strategies I learned there literally daily. The icing on the cake was having access to the same top-notch faculty and lecturers that teach in the Haas MBA program."

Matt Mizenko, Senior Program Manager, Product Marketing, Multimedia Experiences, Nokia

"I've been coming to Executive Education classes at the Haas School of Business for several years. I credit the Product Management program, and other Haas programs, for helping me grow Z Microsystems 5x since I began"

Jack Wade, CEO, Z Microsystems

"I loved the way the UC Berkeley Product Management program combined business theory with absolutely practical material I now use day to day at work. I brought back notes for my team and we immediately used ethnographic market segmentation techniques in market research for a new product."

Bryan Bleil, Senior Director of Product Development, LeapFrog

"The Product Management program at the Haas School of Business provided me with invaluable, tangible skills that I have already been able to apply to my business. Just two weeks after the program end, I've already put to use reference pricing techniques, new methods of maintaining contact with our customers, and have modeled the Southwest and Ikea examples of how to put strategy into action."

John Pierce, Senior Product Marketing Manager, Cadence Design Systems

"I highly recommend this course for anybody who wants to completely understand product management."

Jonathan Schimmel, Manager, Customer Operations, Bio-Rad Laboratories

"Sun has been one of the finest training grounds for a Product Manager, but the new ideas taught in the Haas School of Business Executive Education Product Management Program have driven us towards a totally re-engineered solution for our next release."

Miha Ahronovitz, Line Product Manager, Sun Microsystems

"The Product Management program at UC Berkeley was the most practical business course I have ever attended. It provided ideas that I can actually carry out in the real business environment."

Yiwen Huang, Senior Product Manager, Sybase, Inc.

"The UC Berkeley Product Management program, particularly the sessions on pricing and positioning, was of tremendous help during the launch of my new product. The program was amazing in all aspects, content, presentation and overall organization, and I am recommending it to everybody, inside and outside my company."

Silja Yates, Product Manager - Integrated Systems, Velocity 11

"My whole career has been focused on the art of launching new products into emerging markets. The practical tools and conceptual insights I was exposed to at the Haas Product Management program extended my skills, and provide me with perspectives and processes I have already deployed in my team. We are all operating at the next level of leadership and effectiveness as a result."

Steve Brown, Director of Enterprise Verification Marketing, Cadence Design Systems

"The UC Berkeley course is about applying common sense principles and approaches to the Product Management discipline. It is a refreshing look at what really matters - and how to make that happen"

Benjamin Akin, Product Manager, AMI Semiconductor

"This is the first program I have participated in that addressed exactly what I do as a product management leader in a technology firm. From pricing and negotiations to managing without authority, this program exceeded all my expectations. The results: I received a promotion and my company improved margins and sales."

Brett O. Theiss, Director, Product Management, Earthlink Network, Inc.

"Within a few days of returning from the UC Berkeley Product Management program, I used my new product portfolio management skills to align our company's product development with our profitability goals. The program provided immediate benefit and impact to our business."

Matthew Carter, Director of Marketing, Volterra Semiconductor Corporation

"The UC Berkeley Product Management program is perfect for any product manager that is looking to elevate their work to the next level. The program's highly experienced faculty covers all aspects of product management and more importantly focuses on methods and techniques that can be applied immediately to your daily work."

David De Angelo, Manager, Product Management, Sterling Testing Systems

"The Haas School's Product Management program is an excellent, concise overview of product management practices in the real world. The program has clearly shown me ways to increase our competitive advantage as we build new products."

Land du Pont, Executive Director of Content and Product, Conde Nast

"I've already recommended this program to many other product managers at Yahoo! Inc. The UC Berkeley Product Management program presents a clear overview of the role of a Product Manager and then dives into the details to provide useable, relevant tools."

Martin Price, Sr Manager, Product Management, Yahoo! Inc.

"The faculty leading this course were fantastic. They provided tactical, useable information while also providing strategic, cutting-edge best practices from their research."

Avi Gupta, Director of Marketing, Mentor Graphics Corporation

"I would recommend this course to any executive, technical or business line manager that has a stake in the company's product position and growth."

Duane Dopkin, Senior VP Technology, Paradigm

"Like my MBA on speed. It condensed everything I need to know for my job into just one actionable week"

Kimberly Sauceda, Product Manager, Plantronics

"The UC Berkeley Product Managment Program provided me with new approaches to product strategy and market research which I immediately and successfully used on a product launch in progress."

Kiran Ghodgaonkar, Senior Product Manager Nortel

"UC Berkeley has the most valuable and complete Product Management program I have ever attended. The quality of the educators is simply amazing and the topics are extremely relevant to my responsibilities."

Eric Fournier, Sr. Product Manager, Watt Stopper/Legrand

"The Berkeley Executive Leadership Program has helped me learn much more about my leadership style. It taught me how to build super-flexible organizations, enhance collaboration and foster innovation. I am currently putting to good use much of what I have learned from the program. Attending this elite program has bolstered my confidence and prepared me well to deal with the complex challenges that our business faces today."

Dave Lobo, Group Product Marketing and Development Manager, Verizon

"The coaching session at the Berkeley-Haas Executive Leadership Program was highly useful: my coach was a great match and had experience in my area. His questions were incisive and prodded me to really think through my strategic business plans. Also, learning about the three most effective styles of leadership and when to use each was extremely valuable."

Paul Angulo, County Auditor-Controller, County of Riverside

"The Berkeley Executive Leadership program will dramatically change the way I do my day to day work. It was exceptional! I was impressed by the intellectually stimulating curriculum and the outstanding faculty. The program helped me take a step back and have a 360-degree overview of my leadership style, my organizational culture and the kind of mindset a leader needs to be successful. I also appreciated the feedback I received from colleagues and peer coaches at the program, as well as the one-on-one professional coach discussions."

Sabrina Mekhalfa, Senior Director of Finance, Oracle Corporation

"The Berkeley Executive Leadership program offers a tremendous opportunity to learn about your own personal leadership style and to better understand your organizational culture. You will learn how to use your strengths to infuse greater organizational innovation and collaboration within your organization and team."

Elaine Katz, Vice President of Grant Programs and Special Initiatives, Kessler Foundation

"The Berkeley Executive Leadership program taught me to bring discipline and a results-orientation to our collaborative efforts, in order to catapult my company towards meeting our strategic objectives."

Elfride Covarrubias, Manager for Climate Change and Environmental Services, Det Norske Veritas

"One of the highlights of the Berkeley Executive Leadership program was the coaching program. The value I received with my coach convinced me to go out and immediately hire a professional coach to continue the work we started."

Andrew Staples, Principal, Golf & Energy Resources, Staples & Associates, Inc.

"The contacts I made during this program, especially my peer coaches, are incredibly useful. I also loved that the sessions were so tangible, like the case studies and video exercises."

Aurimas Bakas, Director, MarkMonitor

"The Berkeley Executive Leadership program is outstanding. I loved the overall atmosphere. The speakers and experts were excellent. There are many lessons I want to bring back to my company, especially a new plan to be more customer-focused."

Jean-François Vanreusel, Director of Localization, Adobe Systems Inc.

"The Berkeley Executive Leadership Program is excellent. It's well organized, led by top faculty and outstanding guest lecturers. It also offers a lot of practical leadership tools that can be brought back to the workplace."

Martin Bean, Vice President, Operations, West Wind Aviation

"The Executive Leadership program is a definitely a must for all senior leaders regardless of experience as you will be certain to come out with multiple gems that you can apply immediately. This program was particularly useful in that it is based on real-life experience and suggests concrete, actionable application of lessons learned. I especially enjoyed Cisco SVP Inder Sidhu's case study session on capturing profit and driving growth."

Ravi Rajaratnam, Vice President, Bridgepoint Education Inc.

"Thank you very much for your well-organized Executive Leadership Course. The staff and faculty are professional and full of experience. I really enjoyed this program and will take many new ideas back to my company in China!"

Diana Ding, President, Eden Information Service Limited

"The Berkeley-Haas Executive Leadership Program is a very well organized program with top-notch professors. The holistic canvas with the links to each aspect of leadership was a great model to tie all the lessons together. The variety of presentations and exercise styles kept the energy and interest levels sustained throughout the week."

Dr. Julia Martin, Greater Gorgon Asset Support Manager, Chevron Australia

"This is the best professional development course I've ever taken!"

David Park, Executive Vice President, Mission Advancement, America's Promise Alliance

"The organizational canvas used in the Haas-Berkeley leadership program is a great framework to break down big, complex issues into bite-sized pieces. I have a lot of learning to take back and share with my team, using the canvas as a launching point."

Dominic Wilde, Chief Technologist, Hewlett-Packard Company

"I looked at Stanford, Harvard, and Wharton, but their offerings seemed mostly theoretical. My decision was validated. This week at the Berkeley Leadership Program has provided quantitative methods to implement and measure change."

Daniel Rex, CEO, Toastmasters International

"The Berkeley Executive Leadership program was full of fun, intelligent, accomplished people who will stay in my network for a long time."

Louise Felton, Vice President, Global Brand Management, Yahoo!

"We recently merged with another company with a different corporate culture. After a week in the Haas Leadership program, and seeing how we can learn from understanding our culture, I'm organizing to have all the leadership of our merged organization take this training."

Lynnette Helmle, Senior Vice President, Gateway EDI

"This is a phenomenal program full of aha moments. The session on attracting, developing and motivating talent was hugely insightful, as were the leadership survey results. I already have so many ideas about how to improve my company."

Victor Holt, CEO, V-Tech Solutions

"Professor Jenny Chatman is remarkable – her passion for the subject matter makes the class. All the speakers have deep knowledge, experience and passion and are therefore able to give me the tools to diagnose and find solutions to issues. The peer coach program is a great way to learn while thinking through others' problems. This program is definitely a worthwhile investment."

Cassio Conceicao, Vice President and General Manager, Service Products, Applied Materials

"This program highly exceeded my expectations. I loved the professional coaching session. I also found the organizational canvas a great way to tie all the topics together and help me develop an action plan for my company. I've already told my boss he needs to attend this program!"

Terri Moran, Senior Vice President, Vela Insurance Services, LLC

"I particularly liked the fact that the program was anchored with our own data and the instructors talked about specific actionable ideas rather than just providing general concepts and theories."

Heather McKay, Vice President of Human Resources, ACL Services Ltd

"This is a great course, it's very practical. The exercises were useful in understanding content, and the quality of instruction is excellent. I am already using the elasticity, profit maximization and negotiation lessons daily at work."

Evelyn Flores, General Manager, Dimasa Ford

"This is an outstanding program. I found the Negotiations and Economic Value to Customer sessions particularly useful. The professors and the other students are extremely smart."

Will Casavan, Product Manager, Aperio

"I really enjoyed this course. The professors, lectures, and simulations were fantastic. Go!"

Tiffany Pham, Product Line Manager, Netgear

"UC Berkeley's Pricing for Profitability program is a powerful, hands-on combination of exercises, lectures, simulations, and state-of-the-art tools."

Ross Garland, VP Marketing, Emerging Market Operations, Spacelabs Healthcare

"Berkeley's Pricing program is an excellent, thorough discussion of all aspects of pricing, and a great source for practical examples of how others have improved their profitability."

Tommy Navarre, Competitive Analytics Coordinator, Whole Foods Market

"UC Berkeley's pricing course provided me a complete toolbox for researching, analyzing, and optimizing my firm's pricing."

Albert Wong, Pricing Manager, PPG Industries

"UC Berkeley's Pricing for Profitability is a well-organized and complete program. The professors are on the cutting edge of new research, and well-versed in the realities of implementing best practices in companies. If you are in a management or marketing position, you need to take this course!"

Randy Young, Temperature Control Systems Manager, Peterson Power Systems

"Pricing for Profitability is an immediate value-add – critical topics such as creative pricing, product line pricing and bundling and price customization are covered by top-notch instructors in a well-paced, engaging program."

Thomas Lim, CFO, VP Finance & Secretary, TigerLogic Corporation

"UC Berkeley's Pricing for Profitability is, hands-down, the best continuing education program I've taken."

Jacquelyn Mahan, Director, Product Configuration & Pricing, Adobe Systems, Incorporated

"UC Berkeley's Pricing for Profitability is a fantastic program even for a seasoned MBA. It offers relevant and meaningful topics appropriate for any level manager in a balanced mix of engaging examples, lectures and simulations."

Stuart Wong, Senior Manager, IT Sales, Marketing & Pricing, Adobe Systems, Incorporated

"The classes, reading material and unique approach to pricing were very insightful. I am already implementing tools I learned into my work. Pricing For Profitability is essential professional development for anyone in marketing, operations, pricing or product management."

Reneta Jenik, Marketing Manager, SanDisk

"The program gave my team an excellent opportunity to challenge and expand our thinking on pricing. I am happy to report that all of us from Synopsys found the lectures to be highly informative, thought provoking, and entertaining (a great combination!)."

John Chilton, SVP Marketing and Corporate Development, Synopsys

"Excellent program! The superb faculty members have great expertise and unique skills for teaching complex issues. What I gained on topics such as EVC and competitive sessions was well worth the time away from the office."

Andy Stacey, Unified Computing Technical Services- Product Manager, Cisco

"I came way with new insights into strategic pricing, negotiating and customer behavior. I'm going back to the office armed with creative ideas on how to improve our revenue model."

Tram Le, Manager of Pricing, Overstock.com

"A must attend for anyone involved in pricing! Taught by passionate, highly qualified faculty, Pricing for Profitability provides relevant information with real-world applications. I definitely got my money's worth and so will Cisco."

Shalabh Goel, Product Manager, Cisco

"The instructors were first rate and made Pricing For Profitability an exceptional professional learning experience. Definitely go with a co-worker… I am now in the unenviable position of having to teach my peers all the skills and insights I gained from the program."

Brian Curran, Senior Vice President of Product Management, MasterControl

"Pricing for Profitability is excellent! The Top Ten Takeaways were especially useful - these valuable tools will make me more effective on the job immediately. This program is a fine representation of Haas School of Business and Cal in general."

Rob Genco, VP Operations, Synopsys

"I think people who don't take this course are insane"

Murray Innes, Manager, Mobile Augers & Research Ltd.

"Wow, what a great use of my time. This was so much more than a pricing class. It really connected company profitability with strategy in a way that really got me thinking differently about pricing. Faculty were top notch (as expected), the curriculum varied and interactive and the facility was great."

Amy Bunszel, Director Mechanical Products, Autodesk.

"The UC Berkeley Pricing Program was invaluable in not only emphasizing the strategic importance of proper pricing strategies, but also providing the frameworks and tools to evaluate and optimize such pricing for our own business. Active and informative discussion about industry pricing practices among fellow participants further enhanced the value of the course."

Tim Dang, Senior Product Manager, Rhapsody America LLC

"I'm so glad I took the UC Berkeley Pricing course. I now understand more about how our company can set pricing to optimize our revenue, and I can speak the same language as the product managers in our organization. I also have more ideas about how to request systems and process changes so we can improve our pricing at Adobe."

Katie Hingle, Group Manager, Business Operations, Adobe Systems

"No one can attend this course and think about pricing methodology the same way again. Whether you are introducing an innovative new technology, fighting a price war, or looking to extract more value from current products, the ideas and constructs taught during this course will be invaluable. With an economy in contraction and customers attempting to cut all costs, companies that are able to effectively evaluate a product's value and price appropriately will be well positioned to survive, if not thrive."

James Adams, Product Marketing Engineer Staff, Lam Research

"The tangible case studies and class discussions at the UC Berkeley Pricing Program inspired me to think about how to price my company's products and services more strategically. As a result, pricing at my company is no longer the last step in product development. It is one of the primary inputs."

Chris Quinn, Founder, CharityMania LLC, UC Berkeley MBA class of 99

"The principles taught in the UC Berkeley Pricing Program are essential to corporate executives engaged in day to day complex business analysis, planning and execution. I will use this training through the rest of my career."

Alex Tang, Product Marketing Manager, Sandisk

"The instructors at the UC Berkeley CEE Pricing Course were the best - so passionate and excited about teaching and clearly the preeminent experts in their field. The examples they brought to the course were applicable and tangible - using everyday situations that made the concepts easy to grasp. I'm in the process of revamping our business model using what I learned in the course."

Patrick Macartee, Director of Product Management, MonteVista

"New strategies I employed following the UC Berkeley Pricing Program have already yielded high returns for my company and will have positive long-term impact on our brand perception."

Lesley Keffer Russell, Vice President, Direct Marketing & Sales, St. Supery Vineyards and Winery

"Pricing for Profitability is an essential course for every leader responsible for the performance of their enterprise, division, or group. This isn't text-book learning; it's a roll up your sleeves, and let's put this to work approach that really helped my ability to translate course learnings into strategy and tactics my firm can deploy. I can't imagine a course yielding a higher ROI than this."

Murray Innes, Manager, Mobile Augers &; Research Ltd.

"The UC Berkeley Pricing For Profitability course is taught by knowledgeable professors, who are not only experts in their field, but also have great real-world experience. They led me, with other participants from diverse backgrounds, through specific pricing exercises that help me make more informed decisions on the job."

Laurel Reitman, Senior Product Manager, Adobe Systems

"As a product manager, effective pricing is an important aspect of my responsibility. The Haas Pricing for Profitability class provided creative insights and practical frameworks that I can apply immediately in my work. The material was compelling and the instructors made the class a delight."

Andrew Vecci, Product Marketing Manager, Wide Format Printing Systems, Océ; North America, Inc.

"I am immediately putting to use the concepts taught; based on what we learned in this four day program, we will be changing our pricing methodology and expect to significantly increase our revenue."

Kevin J. Thomas,Vice President, Marketing, Intermap Technologies, Inc.

"The professors were outstanding and peer interactions invaluable."

Keith Gordon, EVP Marketing - Chief Growth Officer, NuCO2

"Excellent experience overall."

David Brooks, VP Platform, Salesforce

"Excellent material on economic value to the customer, bundling, and demand elasticity. We will use these tools immediately to improve our profitability."

Jan Michael Dieckmann, Commercial Director, Jetstereo

"The session in the Haas Pricing program on revenue model design provided new ideas to add revenue levers to my existing product lines."

John Chan, Director Business Development, BlueArc Corporation

"We are in the process of transforming our pricing function based on what we learned in the UC Berkeley Pricing Program—especially the models presented to measure Economic Value to the Customer."

Jill Jones, Category Manager, ThermoFisher Scientific

"The UC Berkeley Pricing program provided exactly the tools I was looking for. I found the software pricing and bundling sessions especially relevant and useful."

Jan Dominik Gunkel, President, EPLAN Software and Services

"Thanks for an all-around fantastic program! The UC Berkeley Pricing for Profitability class gave me up-to-date, practical tools to guarantee profit maximization, with well-chosen simulations and breakouts that brought the course material to life."

Steve Hoyem, Finance Director, Sales & Marketing, Maxim Integrated Products

"This program was a positive and solid experience; it's applicable to many aspects of life and work. The practice exercises were very useful and the advice was practical, succinct and actionable."

Paul Weiss, CIO, University of California Office of the President

"The best part about this course is the exercises: the negotiation simulations were fun, engaging and very practical."

Kirstin Gail, Product Manager, Autodesk

"This was a great course: it's relevant, fun, and drastically improved my negotiation skills."

Hanna Pantle, AVP Corporate Communications and Media Relations, BMI

"Holly was fantastic – we learned immediately applicable ways to negotiate better. This Negotiations program is the best I have attended."

Michael Solomon, Director, Business Development, Abaxis, Inc.

"Learning how to negotiate is a universal skill. This program makes it not only easy and interesting, but fun."

Diana Ding, Founder and Owner, Eden Information Service Limited

"The hands-on practice negotiations are incredibly helpful. This is one of the best classes I've ever taken!"

Simon Gong, Senior Analyst, Pacific Gas & Electric Company

"The Negotiations and Influence program highly exceeded all my expectations. All the parties involved were very professional and helpful; there was an excellent combination of classroom discussion and practical exercises."

Isaac Espinoza, Actuary, Greenlight Re

"I really enjoyed the Negotiation Program and already recommended it to some of my colleagues. The breadth, depth, and quality of the material was impressive and I really enjoyed Holly's style. She was clear, knowledgeable, energetic, and very interesting. The exercises were thought provoking and tied the material back to reality. I also thought the program logistics were great. Specifically, check-in, parking, food, sticking to the agenda, and coordination of the exercises were all excellent!"

John Schuster, Senior Director, Engineering, Cisco Systems

"UC Berkeley's Negotiations & Influence Program offers a well-organized system of scenarios and strategies. I know I will be much more effective in dealing with high conflict situations and resolving stalled negotiations thanks to the role playing exercises."

Angela Barnett, Independent Marketing & Sales

"Role playing exercises make UC Berkeley's Negotiations & Influence Program a one-of-a-kind opportunity to gain new strategies that can be used right away to become a more skillful negotiator."

Suzanne Doughty, Regional Vice President, Vocera

"I came away from UC Berkeley's Negotiations & Influence Program with a new understanding of many different negotiation strategies, particularly the value of pursuing a collaborative style, being integrative rather than distributive. I will highly recommend the program to colleagues and friends."

Apurva Shah, Supervising Technical Director, Pixar Animation Studios

"UC Berkeley's Negotiations & Influence Program offers an effective mix of theory and practice to completely immerse participants in the art of negotiation in both personal and professional settings. A first rate program!"

John McMorris, School Principal

"Anyone involved in negotiations will benefit from UC Berkeley's Negotiations & Influence Program. It offers useful strategies as well as broad concepts that I will immediately incorporate into my job performance."

Mark Weiss, Director Business Development, Trulia

"UC Berkeley's Negotiations & Influence Program was extremely beneficial to me. I feel better prepared to work collaboratively with senior leadership, my peers, and my team as well as better equipped to address complex & delicate situations. "

Dave Lobo, Group Manager, Verizon

"The Haas Executive Education Pricing and Negotiations courses go hand in glove; the combination of the two programs was powerful for my company. The best pricing strategy in the world is no better than the worst if your clients won't agree to it. And negotiations without an optimized goal are pointless. Pricing and Negotiation are highly complementary; combining the two allows me to better execute both. "

Murray Innes, Manager, Mobile Augers & Research Ltd.

"Excellent program that will help me take away many tools to use in my job. Holly is excellent in getting points across. Great program – a must take."

Shaffi Poswal, VP and District Manager, Wells Fargo & Co.

"A solid overall program.  The course taught me negotiations skills and helped me understand how I react personally while in a negotiation setting."

Bob Byrtus, Lubricants Business Manager, Chevron

"Very well done! Engaging, good use of time, excellent instructor, great content. I highly recommend it."

Laura Jensen, Conservation Practitioner, the Nature Conservancy

"The course posed great scenarios with in depth review of strategies and valuable nuggets of information. An excellent investment in professional development that will help me do my job better immediately, working with both internal and external partners."

Daniel Olstein, Acting Project Director, The Nature Conservancy

"This course is good for all jobs and all positions!"

Ryan Tankoos, Business Development Manager, Global Collect Services

"The negotiations course at UC Berkeley was very valuable.  The professor was very knowledgeable, and the content was well planned, organized, efficient and interactive. I will be able to immediately implement the negotiation skills I gained in the course."

Erin Tanner, Account Manager, Global Collect Services

"This course was my first exposure to negotiation techniques and has provided me with a solid foundation on which to build. It was well organized and the instructor was excellent."

Cathleen Stubblefield, Group Marketing Manager, Roche Diagnostics Corporation

"The UC Berkeley negotiations training program gave me confidence in my own skills and an awareness of the needs and motivations of others."

Maria Wilson, Senior Scientist, Metabolex, Inc.

"The UC Berkeley negotiations training program provided me with many tools to improve my critical reasoning process. The content was excellent, the role playing hit home and Holly was fantastic!"

Liz Williams, Regional Sales Manager, Paychex

"This course helped me identify and use my own strengths while learning new skills that I can immediately implement.  I was able to add to my natural skill set."

Jason Veitch, Regional Business Director, Altus Traffic

"The Negotiations course at UC Berkeley is thorough, challenging, and very interactive.  It is rigorous training and a great marriage of theory and practical experience."

David Lundberg, Managing Director, Altus Traffic

"On the first day you challenged us to learn something that would help us immediately. I give the course a 100 and am going to send my executive sales team to this course!"

Bob Flury, VP of Sales, Vocera Communications

"The Negotiations course at UC Berkeley was a great investment of time and money that has already paid dividends. I recently found myself in a tense situation where I asked myself "How would Holly deal with this?"  I used what I learned to fix the problem and keep a critical partnership fully intact. I am very impressed with this course!"

Johannes de Groot, Senior Director of Operations, Zoran Corp

"I really liked how Holly incorporated real stories and case studies into the teaching."

Jamie Dean, Associate Program Officer, The David and Lucile Packard Foundation

"Fantastic! Best seminar I have attended. Very practical skills I feel I can apply immediately."

Sarah Cravens, HR Business Partner, Intuitive Surgical

"Very helpful and exciting experience! Good to add to my management tool kit."

Debbie Garavito, Group Technology Manager, Wells Fargo

"I had taken a Negotiations class in another reputed business school but it did not prepare me for negotiations in the real-world. This course provides very practical tips and the group exercises emulate the toughest real-world scenarios. I highly recommend it!"

Vidya Raman, Global Product Planning Manager, Medtronic.

"The UC Berkeley Negotiations course was fantastic. Well done. Great discussions and the flow was right on. A lot of great material over just 2 short days!"

Chris Keller, Senior Manager, Applied Materials

"A very engaging, highly dynamic program with great interaction and feedback from colleagues. I had been on the right path, but this program gave me a better idea of why or why not I was successful in my negotiations in the past. Phenomenal!"

Candia Brown, Business Manager, Applied Biosystems

"Professor Holly Schroth is as talented a teacher as you will come across at any level of education. Her Negotiations Program offered by UC Berkeley's Center for Executive Education has improved my ability to successfully compete in my business environment. I would recommend this class to anyone in any line of work."

Jonathan Carr, Development Manager, Grosvenor Americas

"Since taking the UC Berkeley Negotiations course, my confidence level in negotiations has increased, and I'm more conscious of doing the right research before starting conversations. This course is very user-friendly and practical."

Brandy Christensen, Associate, Shartsis Friese LLP

"The UC Berkeley Negotiations program teaches best practices in negotiations and you remember them well after trying them out in well structured, role playing, breakout sessions."

Jaydan D. Tait, Senior Development Manager, Grosvenor Americas

"I would strongly recommend this program to anyone who negotiates as part of their job including seasoned negotiators who would like to learn fresh approaches."

Jade Boneff-Walsh, Global Vice President, Strategic Alliances, Entrepreneurs' Organization

"The UC Berkeley Negotiations course does a great job in providing relevant training and hands on practice. I am confident that applying what I learned in class will help lead to significant business results."

Byron Tatsumi, Director, Strategic Sourcing, Charles Schwab

"Professor Holly Schroth was fantastic at imparting real world, practical experience in the UC Berkeley Negotiation program. I have already much improved my negotiation outcomes by going into meetings prepared with my target, aspiration, and resistance points"

Scott Sullivan, IT Project Manager, Contra Costa County

"The Negotiations Program offered by UC Berkeley's Center for Executive Education has given me new insights into my personal style that has enabled me to leverage my own strengths and weaknesses to be a more effective negotiator."

Murray Phimester, CFO, Mendel Biotechnology

"The week I attended the UC Berkeley Negotiation program I was on the verge of losing a big internal deal. The day after Holly Schroth's class, I went into a meeting with my customer and not only closed the deal, I built the foundation for a great long-term relationship."

Andy Smith, Vice President of Corporate IT, McKesson Corporation

"Our meetings are big and managing the agenda is usually an exercise in herding cats. After attending the UC Berkeley Negotiations program, I was able to finally have a meeting that focused more on product than on process."

Rainer Hoenicke, Deputy Director, San Francisco Estuary Institute

"We have been able to experience quick value and return on our investment in the negotiations class taught at UC Berkeley. Immediately after the course (and thanks to it), we closed an opportunity over a quarter million dollars at a price point very close to our aspiration point."

Eric Ruud, Senior Vice President of Sales, Sabrix

"Innovative content, outstanding presentation and experienced senior-level peers created a high value course that I will definitely recommend to my colleagues."

Shaun Braun, Director of Development, Oracle Corporation

"The UC Berkeley Center for Executive Development's negotiations course is well structured and engaging. The entire program is relevant and very well thought through, and the active role playing was very helpful in learning how to negotiate with more structure."

Chris Talbot, Senior Director, Strategic Licensing Group, Applied Materials

"I can think of no institution better for your continued learning than the Berkeley Center for Executive Development. Whether you're a Fortune 50 CEO, or a videogame creator, your attitudes and understandings of markets, organizations, and consumers will be profoundly affected by the guidance of the Haas School faculty."

Scott Foe, Videogame Creator, Nokia

"I was extremely pleased with the value I received at the negotiations course at the UC Berkeley Center for Executive Development. I left this program with what I needed for immediate results and a new found confidence in negotiations."

Steve Carn., Sr. Manager, Yahoo!

"The Haas Negotiations program provides an excellent mix of classroom theory and simulation-based training. I would recommend it to anyone who needs to negotiate in their job."

Josh Shinoff, Senior Manager of Licensing, Strategy &; Business Development, Applied Biosystem

"As someone who negotiates in purchasing real estate in the SF Bay Area and Seattle, I deal with a wide range of sellers from institutional to mom and pop and everything in between. I found that my negotiation skills were much improved across the spectrum after taking this course."

Mike Kim, Director of Acquisitions, BRE Properties, Inc.

"The discussion about leadership styles was extremely well done. The instructors were truly world-class, and I was fully engaged the entire time. I took delivery of a tantalizing new generation iPhone on one of the days, and was so riveted by the course that I forgot about the phone."

Alan Cooney, Sr. Electrical Engineer, Berkeley Bionics

"I loved the enthusiasm of the speakers – it spilled over to the class for a very positive and thought-provoking experience."

Francis Hempenstall, Senior Process Scientist, Ampac Fine Chemicals

"It was a real honor to be able to participate in this absolutely excellent program. It has a good mix of breakout exercises and class time, and of lecturing and discussion. The group is a good size and the sequence of the sessions flow extremely well. I feel I'm achieving successes already through implementing and practicing some key lessons learned."

Wendy Smith, Recruiting Services Manager, CB& I

"I loved the sessions they were incredibly useful. The lecturers were engaging and made abstract concepts concrete and applicable."

Bernadette Huang, Product Manager, Xoom.com

"You first get a good overview of the topic, and then practical advice on how to apply it. It's a great program, I would definitely recommend it."

Zach Crittendon, Marketing Manager, Adchemy Inc

"I personally entered the program as a skeptic, but exited as a convert."

Yujin Kiem, Art Director, Nihilistic Software

"I enjoyed the program very much. There were several things that I think were standout for me: 1.   The program had a ton of practical field-tested and statistically-backed techniques for understanding, framing and acting appropriately in many business situations that I find myself in.  In particular, the Management Style Questionnaire and profile has proven an invaluable tool for understanding myself as a manager and how I can improve. 2.  The emphasis on social intelligence was appropriate for technical people in engineering and science as social skills are not always the strong suits of people in these fields.  There was a lot of eye-opening material on body language and other non-verbal expression as well as power within organizations and how it's expressed or interpreted. 3. Access to industry veterans who were high placed in successful companies was great as it let us ask burning questions about things that concern us right now in our work and get some perspective on how those struggles fit into a larger picture.  Great stuff. I have recommended your program highly to my peers and have been encouraging them to enroll. "

Steve Mariotti, Nihilistic Software

"This is a wonderful course, especially helpful for a new manager like me who was recently promoted from peers. I have always been a good team member, but the course taught me what is needed to become a good team leader. . .Faculty are great, course materials are refreshing, and group exercises are stimulating. I recommended my co-workers and manager to take this course because I think it is also useful for senior managers."

Steve Chi, Manager, ASIC IP

"UC Berkeley's New Manager Boot Camp is a well-structured, thought-provoking, and highly interactive program for developing your leadership capabilities.  Over the course of three days, through multiple exercises, lectures, and case studies, I developed a plan to significantly increase the productivity of my team.”"

Bryan Liu, Intersil.com

"The New Manager Boot Camp professors were extremely credible, practical, and approachable—great educators who went out of their way to listen to my questions, and give thoughtful answers that I could use back in the office.  The program also did an excellent job of tapping the expertise of an impressive group of participants.  I was easily able to connect with peers to trade insights on any issue that was on my mind.  This is an excellent, well-organized program.”"

Allen Helvajian, Manager, RMA Department, Calix

"The Haas New Manager Boot Camp offers an invaluable opportunity to network and learn about the challenges other managers have faced and the strategies employed to overcome them. You won't get this kind of first-hand knowledge anywhere else."

Doris Fung, IT, Assistant Manager, Voice Project, UCSF Medical

"The New Manager Boot Camp at UC Berkeley's Haas School of Business offers a wealth of relevant information about communication and leadership in a concise and well-structured program. I was able to identify my own management style and set attainable goals to improve on it."

Mahendirababu Parthasarathy, Software Engineer, Walmart.com

"The UC Berkeley New Manager Boot Camp is vitally important for new and experienced managers alike. The self-evaluation was especially helpful in that I was able to identify areas where I can immediately improve to become a stronger leader."

Kelli Running, Director, Exelixis

"Taught by top-notch faculty, the Haas New Manager Boot Camp offers valuable tools for even the most experienced managers. I came away with great insights into my personal leadership style that I am already incorporating to be more effective on the job."

Karen Houggy, Senior Clinical Trials Manager, Exelixis

"Well organized and well presented. UC Berkeley's New Manager Bootcamp is a high value program that offered me new insight into how to work more effectively with my team."

Dmytro Voytenko, Chief Architect, Revere Data

"I found the lectures, exercises and discussions very insightful and will immediately incorporate what I've learned into my work, particularly new skills in decision making and management style."

Colby DeRodeff, Enterprise Strategist, ArcSight

"The case discussions and exercises were incredibly helpful. I learned skills I can employ on the job right away."

Jaimini Joshi, Senior Software Engineer, On24

"I loved the combination of theory and interaction along with statistics to support the learning. The New Manager Boot Camp offers practical information as well as an opportunity to be reflective and insightful. I learned a great deal of valuable information about individual leadership styles that I will use on the job."

Becky Wiegand, Staff Writer, TechSoup Global

"A great opportunity to practice leadership styles and learn how to really make your team “tick.”  I know my team will be more effective thanks to what I learned at the UC Berkeley New Manager Boot Camp."

Mati Frenkel, Senior Software Director, Zoran Corporation

"New Manager Bootcamp is a must for new managers, especially in the tech field.  I came away with invaluable team management strategies and an action plan I can immediately put into use."

Jeremiah Jeffress, Director of Engineering, Davis Instruments

"Excellent. Excellent. Excellent. The new tools and communications skills I learned will make me a stronger leader as well as a better manager/coach for all types of people."

Ted Fleming, Service Manager - San Leandro, Peterson Power Systems

"The UC Berkeley New Manager Boot Camp offers a balanced mix of topics and focus areas in a well-organized 2.5 day program.  I highly recommend new managers take this outstanding course sooner rather than later."

Simon DiMaio. Manager of Applied Research, Intuitive Surgical

"The UC Berkeley New Manager Boot Camp has a great group of faculty that shares their expertise in a highly effective and professional manner.  This program can change lives!"

Larry Hart, Shop Service Supervisor, Peterson Power Systems

"Overall, a great program.  My advice to new managers: 'Take it! Take it now!'"

Patrick Higgins, Product Support Sales Manager, Peterson Power Systems

"Incredibly well run and organized, the program really flows.  Each session builds on the one before and the highly knowledgeable faculty share specific examples that offer real-world practical advice for new and seasoned managers."

Randy Young, Temperature Control Specialist, Peterson Power Systems

"An invaluable program for both new and experienced managers.  I came away with a better understanding of what my team may be expecting from me as their leader."

Don Whitehead, Senior Project Manager, Peterson Power Systems

"Challenging exercises, real-world case studies and content-rich lectures helped me gain new insights and skills.  A highly organized, well-presented program that fills in the gaps for new managers."

Brent Rojas, Project Manager - Engineering, On24

"Top notch instructors imparted skills I will use for the rest of my life.  I highly recommend the UC Berkeley New Manager Boot Camp."

Eric Thomasson, Service Manager, Peterson Tractor

"The UC Berkeley New Manager Boot Camp was completely and utterly eye-opening for me as a manager stepping into a new role.  I'm eager to employ the valuable strategies I learned for encouraging buy-in from my team."

Matthew Douglass, VP Engineering, Practice Fusion

"The Market Research class at UC Berkeley reinforced that market research is critical in every stage of the product life cycle. It also gave me a great overview so I can work with our Market Research department more effectively."

Charles Martin, Marketing Manager, Bio-Rad Laboratories

"You must take this class if you plan to do any market research! Since attendance is limited to an intimate group, you receive personalized attention and a wealth of pertinent information from each of the instructors."

Kamni Vijay, Marketing Manager, Bio-Rad Laboratories

"For the price you pay, the wealth of information brought by the instructors in the Market Research program is astounding. I learned proven methodologies to create products and solutions of value to my clients... And the food was fantastic!"

Lori Morgan, Solutions Product Manager, Dimension Data

"As we're applying the concepts of lifetime customer value from the UC Berkeley Market Research class, I'm confident that my company will be generating more sustainable profit through effective understanding and management of our current customer base."

Tim Thai, Business Analyst, Varian Medical Systems

"The Market Research course at UC Berkeley was a huge asset to my company and to me personally -I was able to share surveying and backward research techniques with multiple departments in my company. As a result, we are now designing products with more of a customer focus."

Jennifer Buck, Director of Marketing, Emmi Solutions

"I've had the opportunity to take a few research courses at some pretty esteemed universities over the last few years. I can say without hesitation that the UC Berkeley Market Research course was far and away the most valuable for me."

Meredith Giske, Relational Branding Manager, New Belgium Brewing Company

"The UC Berkeley Market Research program was the most valuable executive education course I've taken. The instructors were compelling and the material was practical. I began applying what I had learned immediately. I've been quoting Professor Glazer's remarks on "Smart Markets" to anyone who will listen"

Dan Tienes, Director of Product Management, TALX

"The Market Research program at the UC Berkeley Center for Executive Development provided information that was not only relevant, but very timely and immediately applicable. Learning which Market Research tools to use for each product and marketing decision has already helped me in my role at Dolby"

Nicholas Kim, Sr. Manager- Brand Strategy, Dolby Laboratories

"Professor Raghubir went well beyond my expectations helping me with my company's actual data. With her help, and with the methods I learned in the UC Berkeley Market Research class, I was able to take existing data to segment my market and create new marketing opportunities for PayCycle"

Garret Seevers, Director of Marketing, PayCycle