UC Berkeley's: Product Management Training Program

Translating Market Opportunities into Profitability

Sample Course Outline

	Topic	Time	Faculty


Day 1	Breakfast	8:30AM - 9:00AM
	Business Model Canvas	9:00AM - 10:45AM	Sara Beckman, MS, PhD
	Break	10:45AM - 11:00AM
	Corporate Strategy	11:00AM - 12:30PM	Paul Tiffany, MBA, PhD
	Lunch	12:30PM - 1:30PM
	Corporate Strategy	1:30PM - 3:15PM	Paul Tiffany, MBA, PhD
	Break	3:15PM - 3:30PM
	Product Strategy Case	3:30PM - 5:00PM	Paul Tiffany, MBA, PhD

Day 2	Breakfast	8:30AM - 9:00AM
	Pricing Strategy	9:00AM - 10:45AM	David Mok
	Break	10:45AM - 11:00AM
	The Business Case and Revenue Models	11:00AM - 12:30PM	David Mok
	Lunch	12:30PM - 1:30PM
	Product Portfolio Planning	1:30PM - 3:15PM	Sara Beckman, MS, PhD
	Break	3:15PM - 3:30PM
	Product Portfolio Planning	3:30PM - 5:00PM	Sara Beckman, MS, PhD

Day 3	Breakfast	8:30AM - 9:00AM
	Market Research	9:00AM - 10:45AM
	Break	10:45AM - 11:00AM
	Market Research	11:00AM - 12:30PM
	Lunch and Design Exercise	12:30PM - 1:30PM	Sara Beckman, MS, PhD and Wells Fargo
	Customer Focused Design	1:30PM - 3:15PM	Sara Beckman, MS, PhD
	Break	3:15PM - 3:30PM
	Customer Focused Design	3:30PM - 5:00PM	Sara Beckman, MS, PhD

Day 4	Breakfast	8:30AM - 9:00AM
	Leading Teams without Authority	9:00AM - 10:45AM	Jane Creech, MA
	Break	10:45AM - 11:00AM
	Leading Teams without Authority	11:00AM - 12:30PM	Jane Creech, MA
	Lunch	12:30PM - 1:30PM
	Strategic Business Influence	1:30PM - 3:15PM	Holly Schroth, MA, PhD
	Break	3:15PM - 3:30PM
	Strategic Business Influence	3:30PM - 5:00PM	Holly Schroth, MA, PhD

Day 5	Breakfast	8:00AM - 8:30AM
	Creating Superior Value Propositions	8:30AM - 10:00AM	Rashi Glazer, MBA, PhD
	Break	10:00AM - 10:15AM
	Creating Superior Value Propositions	10:15AM - 11:45PM	Rashi Glazer, MBA, PhD
	Box Lunch	11:45AM - 12:30PM
	Competitive Advantage in Smart Markets	12:30PM - 2:00PM	Rashi Glazer, MBA, PhD
	Break	2:00PM - 2:15PM
	Competitive Advantage in Smart Markets	2:15PM - 4:00PM	Rashi Glazer, MBA, PhD
	Certificate Distribution	4:00PM