

UC Berkeley's: Product Management Training Program
Translating Market Opportunities into Profitability
Sample Course Outline
| Topic | Time | Faculty | |
| Certficate Distribution | 4:00 PM | ||
| Module 1: Strategic Planning | |||
| Day 1 | Product Management Training Program Introduction | 9:00AM - 9:15AM | Sara Beckman, MS, PhD Kim Fisher, MBA |
| Corporate and Product Strategy | 9:15AM - 12:30PM | Paul Tiffany, MBA, PhD | |
| Lunch | 12:30PM - 1:30PM | ||
| Product Portfolio Planning | 1:30PM - 5:00PM | Sara Beckman, MS, PhD | |
| Day 2 | Pricing Strategy | 9:00AM - 10:30AM | Teck Ho, MS, PhD |
| Revenue Models and the Business Case | 11:00AM - 12:30PM | Teck Ho, MS, PhD | |
| Lunch | 12:30PM - 1:30PM | ||
| Product Management Best Practices | 1:30PM - 3:00PM | Steven Haines | |
| Product Road Maps | 3:30PM - 5:00PM | Rich Mironov, MBA | |
| Module 2: Product Management Execution | |||
| Day 3 | Market Research | 9:00AM - 12:30PM | Priya Raghubir, MBA, PhD |
| Lunch and Design Exercise | 12:30PM - 1:30PM | Sara Beckman, MS, PhD | |
| Customer Focused Design | 1:30PM - 5:00PM | Sara Beckman, MS, PhD | |
| Day 4 | Leading Teams | 9:00AM - 12:30PM | Jane Creech, MA |
| Lunch | 12:30PM - 1:30PM | ||
| Negotiations and Influence for Product Managers | 1:30PM - 5:00PM | Holly Schroth, MA, PhD | |
| Module 3: Product Launch | |||
| Day 5 | Creating Superior Value Propositions | 8:30AM - 11:45AM | Rashi Glazer, MBA, PhD |
| Lunch | 11:45AM - 12:30PM | ||
| Competitive Advantage in Smart Markets | 12:30PM - 4:00PM | Rashi Glazer, MBA, PhD | |
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