UC Berkeley's: Product Management Training Program

Translating Market Opportunities into Profitability

	Topic	Time	Faculty
	Certficate Distribution	4:00 PM
Module 1: Strategic Planning
Day 1	Product Management Training Program Introduction	9:00AM - 9:15AM	Sara Beckman, MS, PhD Kim Fisher, MBA
	Corporate and Product Strategy	9:15AM - 12:30PM	Paul Tiffany, MBA, PhD
	Lunch	12:30PM - 1:30PM
	Product Portfolio Planning	1:30PM - 5:00PM	Sara Beckman, MS, PhD
Day 2	Pricing Strategy	9:00AM - 10:30AM	Teck Ho, MS, PhD
	Revenue Models and the Business Case	11:00AM - 12:30PM	Teck Ho, MS, PhD
	Lunch	12:30PM - 1:30PM
	Product Management Best Practices	1:30PM - 3:00PM	Steven Haines
	Product Road Maps	3:30PM - 5:00PM	Rich Mironov, MBA
Module 2: Product Management Execution
Day 3	Market Research	9:00AM - 12:30PM	Priya Raghubir, MBA, PhD
	Lunch and Design Exercise	12:30PM - 1:30PM	Sara Beckman, MS, PhD
	Customer Focused Design	1:30PM - 5:00PM	Sara Beckman, MS, PhD
Day 4	Leading Teams	9:00AM - 12:30PM	Jane Creech, MA
	Lunch	12:30PM - 1:30PM
	Negotiations and Influence for Product Managers	1:30PM - 5:00PM	Holly Schroth, MA, PhD
Module 3: Product Launch
Day 5	Creating Superior Value Propositions	8:30AM - 11:45AM	Rashi Glazer, MBA, PhD
	Lunch	11:45AM - 12:30PM
	Competitive Advantage in Smart Markets	12:30PM - 4:00PM	Rashi Glazer, MBA, PhD