UC Berkeley's: Product Management Training Program

Translating Market Opportunities into Profitability

Sample Course Outline

	Topic	Time	Faculty


Day 1	Breakfast	8:00AM - 8:30AM
	What do Product Managers do?	8:30AM - 9:00AM	Sara Beckman
	Strategy in Changing Markets	9:00AM - 10:45AM	Paul Tiffany
	Break	10:45AM - 11:00AM
	Building your Current Business Model	11:00AM - 12:30PM	Sara Beckman and Paul Tiffany
	Lunch	12:30PM - 1:30PM
	Building your Current Business Model	1:30PM - 3:15PM	Sara Beckman and Paul Tiffany
	Break	3:15PM - 3:30PM
	Strategy and Innovation Product Strategy Case	3:30PM - 5:00PM	Paul Tiffany
	Wine Reception	5:30PM - 7:30PM

Day 2	Breakfast	8:00AM - 8:30AM
	Updating your Business Model	8:30AM - 9:00AM	Sara Beckman
	Product Portfolio Planning	9:00AM - 10:45AM	Sara Beckman
	Break	10:45AM - 11:00AM
	Product Portfolio Planning Simulation	11:00AM - 12:30PM	Sara Beckman
	Lunch	12:30PM - 1:30PM
	Segmentation, Targeting and Positioning	1:30PM - 3:15PM	Priya Raghubir
	Break	3:15PM - 3:30PM
	Product Life Cycle	3:30PM - 5:00PM	Priya Raghubir

Day 3	Breakfast	8:00AM - 8:30AM
	Updating your Business Model	8:30AM - 9:00AM	Sara Beckman
	Breakthrough Results with Pricing	9:00AM - 10:45AM	David Mok
	Break	10:45AM - 11:00AM
	Power Pricing	11:00AM - 12:30PM	David Mok
	Lunch	12:30PM - 1:30PM
	Market Research	1:30PM - 3:15PM	Priya Raghubir
	Break	3:15PM - 3:30PM
	Market Research	3:30PM - 5:00PM	Priya Raghubir

Day 4	Breakfast	8:00AM - 8:30AM
	Updating your Business Model	8:30AM - 9:00AM	Sara Beckman
	Strategic Business Interactions: Negotiation, Power and Influence	9:00AM - 10:45AM	Holly Schroth
	Break	10:45AM - 11:00AM
	Strategic Business Interactions in Practice: Cross-Functional Team Exercise	11:00AM - 12:30PM	Holly Schroth
	Lunch	12:30PM - 1:30PM
	Leading Product Teams	1:30PM - 3:15PM	Jane Creech
	Break	3:15PM - 3:30PM
	Leading Product Teams	3:30PM - 5:00PM	Jane Creech

Day 5	Breakfast	8:00AM - 8:30AM
	Updating your Business Model	8:30AM - 9:00AM	Sara Beckman
	Customer Focused Design	9:00AM - 10:45AM	Sara Beckman
	Break	10:45AM - 11:00AM
	Customer Focused Design Exercise	11:00AM - 12:30PM	Sara Beckman
	Lunch	12:30PM - 1:30PM
	Implementing Your Business Model Canvas	1:30PM - 2:30PM	Sara Beckman
	Break	2:30PM - 2:45PM
	Implementing Your Business Model Canvas	2:45PM - 4:00PM	Sara Beckman
	Final Evaluation Certificates	4:00PM