UC Berkeley's: Product Management Training Program

Translating Market Opportunities into Profitability

*** Now offered in Berkeley, CA, Santa Clara, CA, and Cambridge, MA ***

Our five-day Product Management Program will help you create products that your customers will love. For the last six years, we have taken the most applicable course material from the Haas MBA, boiled it down to the essentials, and applied it directly to your role as a Product Manager.

Our faculty all combine research backgrounds with extensive consulting experience, allowing them to keep a firm grounding in what works, and what does not. They are at the cutting edge in their respective fields—pricing, business models, marketing, customer-focused design, influence without authority, and competitive strategy. All have won awards for teaching and are extremely skilled helping you become a great "general manager" of your product lines.

Product Management Training Program Benefits

During this program, participants will develop the skills to:

• Appropriately allocate resources among products
• Prepare a meaningful business case
• Price products to optimize product and product-line profitability
• Determine the most effective methods for obtaining and integrating market feedback to drive product decisions
• Effectively manage your product team, even without direct authority
• Influence all stake-holders in your products
• Develop a top-notch launch plan
• Optimize the marketing mix
• Develop profitable products customers will love

All graduates get a UC Berkeley Product Management Certificate and an invitation to join our UC Berkeley Product Management alumni LinkedIn network.

Product Management At The Hub of Innovation

Learn from the Best in the Business and Build a Valuable Network

The UC Berkeley Product Management training program brings together top faculty from the Haas School of Business at UC Berkeley with Product Managers of some of the world's most successful products. 

Who Should Attend the UC Berkeley Product Management Training Program?

Product Managers, Directors and Vice Presidents of Product Management, Engineers looking to move into or interfacing with Product Management Strategic planners, VP's, and others who manage product portfolios and corporate strategy. This course is both for those managing existing products and launching new products.