UC Berkeley's: Product Management Training Program
Translating Market Opportunities into Profitability
"The experienced faculty led us in an interactive learning format, with high-level, practical take-aways. The most immediate lessons I used at work were negotiation and teamwork techniques, ways to understand the customer and how to use market research. I recommend this course to anyone who makes decisions about products."
Rachael Jones, Director- Product Management, TriZetto Group
*** Now offered in Berkeley, CA, Santa Clara, CA, and Cambridge, MA ***
The UC Berkeley Product Management training program teaches critical business skills and a strategic framework for superior Product Management that will drive companies to new levels of profitability. Designed for product managers and executives interfacing with product management, this intensive 5-day course delivers a powerful knowledge mix across the product life cycle including strategic planning, product management execution, and product launch.
Product Management Training Program Benefits
During this program, participants will develop the skills to:
- Appropriately allocate resources among products
- Prepare a meaningful business case
- Price products to optimize product and product-line profitability
- Determine the most effective methods for obtaining and integrating market feedback to drive product decisions
- Effectively manage your product team, even without direct authority
- Influence all stake-holders in your products
- Develop a top-notch launch plan
- Optimize the marketing mix
- Develop profitable products customers will love
All graduates get a UC Berkeley Product Management Certificate and an invitation to join our UC Berkeley Product Management alumni LinkedIn network.
Product Management At The Hub of Innovation
Learn from the Best in the Business and Build a Valuable Network
The UC Berkeley Product Management training program brings together top faculty from the Haas School of Business at UC Berkeley with Product Managers of some of the world's most successful products.
Who Should Attend the UC Berkeley Product Management Training Program?
Product Managers, Directors, and Vice Presidents of Product Management, Engineers looking to move into or interfacing with Product Management Strategic planners, VP's, and others who manage product portfolios and corporate strategy. This course is both for those managing existing products and launching new products.
Dates
- Mar. 29-Apr. 2, 2010
Berkeley
- May 17-21, 2010
Cambridge
- Aug. 2-6, 2010
Santa Clara
- Oct. 25-29, 2010
Berkeley
(To register for individual modules, click here)
Program Fees
- Full 5-Day Course: $5,995 (Savings of $2,005)
- Corporate Offer: 2nd person from a company 1/2 price
Contact Us
Tom Peterson
tomp@haas.berkeley.edu
510-643-0476 or 877-UCB-EXEC (822-3932)
Anita Anderson
anita@galimagroup.com
415-309-0939