UC Berkeley's: Product Management Training Program
Translating Market Opportunities into Profitability
"Within a few days of returning from the UC Berkeley Product Management program, I used my new product portfolio management skills to align our company's product development with our profitability goals. The program provided immediate benefit and impact to our business."
Matthew Carter, Director of Marketing, Volterra Semiconductor Corporation
*** Now offered in Berkeley, CA, Santa Clara, CA, and Cambridge, MA ***
The UC Berkeley Product Management training program teaches critical business skills and a strategic framework for superior Product Management that will drive companies to new levels of profitability. Designed for product managers and executives interfacing with product management, this intensive 5-day course delivers powerful knowledge across the product life cycle including strategic planning, product management execution and product launch.
Product Management Training Program Benefits
During this program, participants will develop the skills to:
- Appropriately allocate resources among products
- Prepare a meaningful business case
- Price products to optimize product and product-line profitability
- Determine the most effective methods for obtaining and integrating market feedback to drive product decisions
- Effectively manage your product team, even without direct authority
- Influence all stake-holders in your products
- Develop a top-notch launch plan
- Optimize the marketing mix
- Develop profitable products customers will love
All graduates get a UC Berkeley Product Management Certificate and an invitation to join our UC Berkeley Product Management alumni LinkedIn network.
Product Management At The Hub of Innovation
Learn from the Best in the Business and Build a Valuable Network
The UC Berkeley Product Management training program brings together top faculty from the Haas School of Business at UC Berkeley with Product Managers of some of the world's most successful products.
Who Should Attend the UC Berkeley Product Management Training Program?
Product Managers, Directors and Vice Presidents of Product Management, Engineers looking to move into or interfacing with Product Management Strategic planners, VP's, and others who manage product portfolios and corporate strategy. This course is both for those managing existing products and launching new products.
Dates
- January 23-27, 2012
Berkeley, CA
(Sold Out) - March 19-23, 2012
Berkeley, CA
- May 14-18, 2012
Boston, MA
- August 13-17, 2012
Santa Clara, CA
- October 15-19, 2012
Berkeley, CA
Contact Us
- Anita Anderson
- 415-309-0939
- anita@galimagroup.com
or
- Kristina Susac
- 510-642-9167 or 877-UCB-EXEC (822-3932)
- susac@haas.berkeley.edu