UC Berkeley's: Product Management Training Program

Translating Market Opportunities into Profitability

*** Now offered in Berkeley, CA, Santa Clara, CA, and Cambridge, MA ***

The UC Berkeley Product Management training program teaches critical business skills and a strategic framework for superior Product Management that will drive companies to new levels of profitability. Designed for product managers and executives interfacing with product management, this intensive 5-day course delivers powerful knowledge across the product life cycle including strategic planning, product management execution and product launch.

Product Management Training Program Benefits

During this program, participants will develop the skills to:

• Appropriately allocate resources among products
• Prepare a meaningful business case
• Price products to optimize product and product-line profitability
• Determine the most effective methods for obtaining and integrating market feedback to drive product decisions
• Effectively manage your product team, even without direct authority
• Influence all stake-holders in your products
• Develop a top-notch launch plan
• Optimize the marketing mix
• Develop profitable products customers will love

All graduates get a UC Berkeley Product Management Certificate and an invitation to join our UC Berkeley Product Management alumni LinkedIn network.

Product Management At The Hub of Innovation

Learn from the Best in the Business and Build a Valuable Network

The UC Berkeley Product Management training program brings together top faculty from the Haas School of Business at UC Berkeley with Product Managers of some of the world's most successful products. 

Who Should Attend the UC Berkeley Product Management Training Program?

Product Managers, Directors and Vice Presidents of Product Management, Engineers looking to move into or interfacing with Product Management Strategic planners, VP's, and others who manage product portfolios and corporate strategy. This course is both for those managing existing products and launching new products.