UC Berkeley's: Pricing

"This is a great course, it's very practical. The exercises were useful in understanding content, and the quality of instruction is excellent. I am already using the elasticity, profit maximization and negotiation lessons daily at work."

Evelyn Flores, General Manager, Dimasa Ford

"This is an outstanding program. I found the Negotiations and Economic Value to Customer sessions particularly useful. The professors and the other students are extremely smart."

Will Casavan, Product Manager, Aperio

"I really enjoyed this course. The professors, lectures, and simulations were fantastic. Go!"

Tiffany Pham, Product Line Manager, Netgear

"UC Berkeley's Pricing for Profitability program is a powerful, hands-on combination of exercises, lectures, simulations, and state-of-the-art tools."

Ross Garland, VP Marketing, Emerging Market Operations, Spacelabs Healthcare

"Berkeley's Pricing program is an excellent, thorough discussion of all aspects of pricing, and a great source for practical examples of how others have improved their profitability."

Tommy Navarre, Competitive Analytics Coordinator, Whole Foods Market

"UC Berkeley's pricing course provided me a complete toolbox for researching, analyzing, and optimizing my firm's pricing."

Albert Wong, Pricing Manager, PPG Industries

"UC Berkeley's Pricing for Profitability is a well-organized and complete program. The professors are on the cutting edge of new research, and well-versed in the realities of implementing best practices in companies. If you are in a management or marketing position, you need to take this course!"

Randy Young, Temperature Control Systems Manager, Peterson Power Systems

"Pricing for Profitability is an immediate value-add – critical topics such as creative pricing, product line pricing and bundling and price customization are covered by top-notch instructors in a well-paced, engaging program."

Thomas Lim, CFO, VP Finance & Secretary, TigerLogic Corporation

"UC Berkeley's Pricing for Profitability is, hands-down, the best continuing education program I've taken."

Jacquelyn Mahan, Director, Product Configuration & Pricing, Adobe Systems, Incorporated

"UC Berkeley's Pricing for Profitability is a fantastic program even for a seasoned MBA. It offers relevant and meaningful topics appropriate for any level manager in a balanced mix of engaging examples, lectures and simulations."

Stuart Wong, Senior Manager, IT Sales, Marketing & Pricing, Adobe Systems, Incorporated

"The classes, reading material and unique approach to pricing were very insightful. I am already implementing tools I learned into my work. Pricing For Profitability is essential professional development for anyone in marketing, operations, pricing or product management."

Reneta Jenik, Marketing Manager, SanDisk

"The program gave my team an excellent opportunity to challenge and expand our thinking on pricing. I am happy to report that all of us from Synopsys found the lectures to be highly informative, thought provoking, and entertaining (a great combination!)."

John Chilton, SVP Marketing and Corporate Development, Synopsys

"Excellent program! The superb faculty members have great expertise and unique skills for teaching complex issues. What I gained on topics such as EVC and competitive sessions was well worth the time away from the office."

Andy Stacey, Unified Computing Technical Services- Product Manager, Cisco

"I came way with new insights into strategic pricing, negotiating and customer behavior. I'm going back to the office armed with creative ideas on how to improve our revenue model."

Tram Le, Manager of Pricing, Overstock.com

"A must attend for anyone involved in pricing! Taught by passionate, highly qualified faculty, Pricing for Profitability provides relevant information with real-world applications. I definitely got my money's worth and so will Cisco."

Shalabh Goel, Product Manager, Cisco

"The instructors were first rate and made Pricing For Profitability an exceptional professional learning experience. Definitely go with a co-worker… I am now in the unenviable position of having to teach my peers all the skills and insights I gained from the program."

Brian Curran, Senior Vice President of Product Management, MasterControl

"Pricing for Profitability is excellent! The Top Ten Takeaways were especially useful - these valuable tools will make me more effective on the job immediately. This program is a fine representation of Haas School of Business and Cal in general."

Rob Genco, VP Operations, Synopsys

"I think people who don't take this course are insane"

Murray Innes, Manager, Mobile Augers & Research Ltd.

"Wow, what a great use of my time. This was so much more than a pricing class. It really connected company profitability with strategy in a way that really got me thinking differently about pricing. Faculty were top notch (as expected), the curriculum varied and interactive and the facility was great."

Amy Bunszel, Director Mechanical Products, Autodesk.

"The UC Berkeley Pricing Program was invaluable in not only emphasizing the strategic importance of proper pricing strategies, but also providing the frameworks and tools to evaluate and optimize such pricing for our own business. Active and informative discussion about industry pricing practices among fellow participants further enhanced the value of the course."

Tim Dang, Senior Product Manager, Rhapsody America LLC

"I'm so glad I took the UC Berkeley Pricing course. I now understand more about how our company can set pricing to optimize our revenue, and I can speak the same language as the product managers in our organization. I also have more ideas about how to request systems and process changes so we can improve our pricing at Adobe."

Katie Hingle, Group Manager, Business Operations, Adobe Systems

"No one can attend this course and think about pricing methodology the same way again. Whether you are introducing an innovative new technology, fighting a price war, or looking to extract more value from current products, the ideas and constructs taught during this course will be invaluable. With an economy in contraction and customers attempting to cut all costs, companies that are able to effectively evaluate a product's value and price appropriately will be well positioned to survive, if not thrive."

James Adams, Product Marketing Engineer Staff, Lam Research

"The tangible case studies and class discussions at the UC Berkeley Pricing Program inspired me to think about how to price my company's products and services more strategically. As a result, pricing at my company is no longer the last step in product development. It is one of the primary inputs."

Chris Quinn, Founder, CharityMania LLC, UC Berkeley MBA class of 99

"The principles taught in the UC Berkeley Pricing Program are essential to corporate executives engaged in day to day complex business analysis, planning and execution. I will use this training through the rest of my career."

Alex Tang, Product Marketing Manager, Sandisk

"The instructors at the UC Berkeley CEE Pricing Course were the best - so passionate and excited about teaching and clearly the preeminent experts in their field. The examples they brought to the course were applicable and tangible - using everyday situations that made the concepts easy to grasp. I'm in the process of revamping our business model using what I learned in the course."

Patrick Macartee, Director of Product Management, MonteVista

"New strategies I employed following the UC Berkeley Pricing Program have already yielded high returns for my company and will have positive long-term impact on our brand perception."

Lesley Keffer Russell, Vice President, Direct Marketing & Sales, St. Supery Vineyards and Winery

"Pricing for Profitability is an essential course for every leader responsible for the performance of their enterprise, division, or group. This isn't text-book learning; it's a roll up your sleeves, and let's put this to work approach that really helped my ability to translate course learnings into strategy and tactics my firm can deploy. I can't imagine a course yielding a higher ROI than this."

Murray Innes, Manager, Mobile Augers &; Research Ltd.

"The UC Berkeley Pricing For Profitability course is taught by knowledgeable professors, who are not only experts in their field, but also have great real-world experience. They led me, with other participants from diverse backgrounds, through specific pricing exercises that help me make more informed decisions on the job."

Laurel Reitman, Senior Product Manager, Adobe Systems

"As a product manager, effective pricing is an important aspect of my responsibility. The Haas Pricing for Profitability class provided creative insights and practical frameworks that I can apply immediately in my work. The material was compelling and the instructors made the class a delight."

Andrew Vecci, Product Marketing Manager, Wide Format Printing Systems, Océ; North America, Inc.

"I am immediately putting to use the concepts taught; based on what we learned in this four day program, we will be changing our pricing methodology and expect to significantly increase our revenue."

Kevin J. Thomas,Vice President, Marketing, Intermap Technologies, Inc.

"The professors were outstanding and peer interactions invaluable."

Keith Gordon, EVP Marketing - Chief Growth Officer, NuCO2

"Excellent experience overall."

David Brooks, VP Platform, Salesforce

"Excellent material on economic value to the customer, bundling, and demand elasticity. We will use these tools immediately to improve our profitability."

Jan Michael Dieckmann, Commercial Director, Jetstereo

"The session in the Haas Pricing program on revenue model design provided new ideas to add revenue levers to my existing product lines."

John Chan, Director Business Development, BlueArc Corporation

"We are in the process of transforming our pricing function based on what we learned in the UC Berkeley Pricing Program—especially the models presented to measure Economic Value to the Customer."

Jill Jones, Category Manager, ThermoFisher Scientific

"The UC Berkeley Pricing program provided exactly the tools I was looking for. I found the software pricing and bundling sessions especially relevant and useful."

Jan Dominik Gunkel, President, EPLAN Software and Services

"Thanks for an all-around fantastic program! The UC Berkeley Pricing for Profitability class gave me up-to-date, practical tools to guarantee profit maximization, with well-chosen simulations and breakouts that brought the course material to life."

Steve Hoyem, Finance Director, Sales & Marketing, Maxim Integrated Products