

UC Berkeley's: Negotiations and Influence
The Art of Working With People To Get Things Done
"Professor Holly Schroth is as talented a teacher as you will come across at any level of education. Her Negotiations Program offered by UC Berkeley's Center for Executive Education has improved my ability to successfully compete in my business environment. I would recommend this class to anyone in any line of work."
Jonathan Carr, Development Manager, Grosvenor Americas
Negotiations Program Details
- Fundamental Negotiation Concepts
- Integrative Negotiations
- Multi-Issue Negotiations
- Team Based Negotiations and Preparation
- Cross Functional Teams
- Shadow Negotiations
Day 1
Fundamental Negotiation Concepts
- Learn fundamental concepts to use in every negotiation
- Discover how to plan and prepare for a negotiation
- Understand how expectations impact a negotiation
Exercise #1: Fundamental Negotiation Concepts in practice
Integrative Negotiations
- Learn why you should work towards integrative (value based) agreements
- Discover how to build trust and develop relationships
- Uncover the other party’s interests: how to ask and not ask questions
- Avoid communication irritators
- Build long-term relationships with the other party
- Identify and diffuse gambits (dirty tactics such as good cop/bad cop)
Exercise #2: Integrative Negotiations in practice
Multi-Issue Negotiations
- Learn how to manage a multi-issue negotiation
- Understand the skills of effective negotiators
- Discover how to create value
- Learn about post settlement settlements
- Appreciate how and when to present a proposal and counter-proposal
Exercise #3: Multi-Issue Negotiations in practice (scorable to assess how well you create and claim value)
Self-Assessment #1: Thomas-Kilman Conflict Instrument
- Understand and use your negotiation style
- Learn to work with those who have a different style
Day 2
Team Based Negotiations and Preparation
- Discover how to manage complex team dynamics
- Learn skills for negotiating within and between teams (internal vs. external negotiations)
- Understand how to manage conflict and perceived power differences
- Identify how to work with difficult others
Exercise #4: Team Based Negotiations with issues of power and conflict in practice
Cross Functional Teams
- Develop a strategy for managing informational, procedural, strategic and social complexities
- Facilitate and manage the negotiation process (agenda, ground rules, decision rules, etc.)
- Create a super-ordinate goal and gain buy-in
- Learn the importance of discussing the “no agreement alternative”
- Build a visual matrix
- Revisit the post settlement settlements
Exercise #5: Cross Functional and advanced negotiation skills exercise
Self-Assessment #2: The Keirsey Personality Inventory
- Understanding your social personality and teamwork effectiveness
- Recognizing other’s social styles to work more effectively in team environments
Day 3
“Shadow” Negotiations: power, politics, coalition building, and agency issues
- Learn the importance of “shadow” negotiations (negotiations that occur away from the table prior to an “official” negotiation), how they operate and influence the negotiation outcome.
- Understand how and why coalitions are built, the positive and negative consequences of forming a coalition with colleagues, the instability of coalitions as well as “first mover advantage” in coalition formation.
- Recognize how agents and other parties outside of the immediate negotiation can wield influence and alter the “expected” negotiation process.
- Gain an understanding of how to build trust and why trust is important to maintain long-term relationships.
- Understand the importance of uncovering hidden interests to move parties toward problem solving and away from positional bargaining.
- Identify strategies to build power and determine which tactics yield the most influence with team members; discover how perceived power impacts a negotiation.
- Discover how emotions impact negotiation behavior and how to manage their own as well as the other parties’ emotions.
- Gain knowledge of how others may perceive their behavior and understand the importance of observing the other parties’ behaviors both prior to and during the official negotiation; recognize signs of loyalty and betrayal.
- Appreciate the ethical implications for their behavior and the impact of other’s perceptions of honesty on their reputation and future encounters.
- Discover how phone and face-to-face negotiation interactions differ and which strategies are most effective for each type of medium.
Exercise #6: “Shadow” Negotiations in practice:
- Part 1: Shadow Negotiating: Pre-exercise phone and e-mail communication
- Part 2: The Press Party: Informal Negotiations
- Part 3: Crisis Meeting: Resolution
Dates
- May 3-5, 2010
Berkeley

- Dec. 8-10, 2010
San Francisco
Register
Faculty
Holly Schroth is a Senior Lecturer at UC Berkeley and consultant to numerous of Silicon Valley companies. She has won numerous teaching awards and is a leading author of negotiation exercise materials used worldwide by educators and trainers.
Fees
- $2,895 per person
- Corporate Offer: Fourth person from a company attends for free
- Early Registration Offer: $2,395: until March 1, 2010 for May or until Oct. 15, 2010 for Dec.
Contact Us
Tom Peterson
tomp@haas.berkeley.edu
510-643-0476 or 877-UCB-EXEC (822-3932)
Anita Anderson
anita@galimagroup.com
415-309-0939
