UC Berkeley's: Customer Value Management

Acquire. Retain. Develop.

	Topic	Time	Faculty

Day 1	Welcome; The Vision of Customer Value Management	9:00AM - 9:30AM	N/A
	Session 1: Customer Value Management	9:30AM - 11:00AM	N/A
	Break	11:00AM - 11:15AM	N/A
	Session 2: Measuring and Improving Customer Value	11:15AM - 12:45PM	N/A
	Lunch	12:45PM - 1:45PM	N/A
	Team Exercise 1: "Home Alarm, Inc.: Assessing Customer Lifetime Value"	1:45PM - 2:45PM	N/A
	Break	2:45PM - 3:00PM	N/A
	Team Exercise 2: Managing Customer Migration: Identifying Opportunities for Growth	3:00PM - 4:00PM	N/A
	Team Presentation of Exercise 2	4:00PM - 5:00PM	N/A
Day 2	Session 3: Experimentation in Marketing Investments	9:00AM - 11:00AM	N/A
	Break	11:00AM - 11:15AM	N/A
	Session 4: Power Pricing	11:15AM - 12:45PM	N/A
	Lunch	12:45PM - 1:45PM	N/A
	Team Exercise 3: Economic Value to the Customer and Price Customization Strategies	1:45PM - 2:45PM	N/A
	Break	2:45PM - 3:00PM	N/A
	Team Presentation of Exercise 3	3:00PM - 4:00PM	N/A
	Wrap-up	4:00PM - 5:00PM	N/A